Do I have to pay an agency/agent to represent me?
No. Agents and managers make money when you make money. Most agencies will charge 15-20% service fees to the model and managers normally take 10% of the talents over all pay. For example: When a model is booked to do a runway show that pays $100, the model will make $80 and the agency will make $20.
If I have what it takes, I shouldn’t have to pay anything at all, right?
Not true. Unfortunately, many aspiring models, actors and singers think much like young girls do when dreaming of prince charming… a guy that will come and sweep her away, buy her wonderful jewelry and clothes and fly her all over the world. The Cinderella story does not exsist in the modeling and entertainment world. Agencies are in the business to make money, as the same with any type of company. Most agencies require you to pay for you own “tools.” Tools for a model are professional photos, photo enlargements, copies, etc. For actors, the tools required are headshots and resumes. These are things that agencies expect you to take care of. However, in larger markets like NY and Miami, occasionally an agency will advance monies for headshots, photo shoots, etc. The key word here is “advance”. The agency never gives anything away for free. After your first job, they will deduct what you owe them from your first paycheck. One of our models who lives in Manhattan, remembers when she got her very first paycheck from her modeling agency. Although the job paid $1500, when she received her check, it was only for $894. She had run up a “tab” from her rent at the models’ apartment and photos for her portfolio. Many record labels operate the same way. When a label finds a new artist, the label will fund production and distribution of the album and music videos; however the artist doesn’t receive payment from record sales until the label has recovered their investment. Nothing is free. It’s a business.
Do I have to take classes for an agency to represent me?
This is a very touchy subject from an agent’s standpoint. No, not everyone needs classes, but many people do. Nine out of ten times, when an aspiring model walks in our doors, she needs some grooming. Normally, we put the models on the runway and in front of the camera to see how well they move. If a model is inexperienced, yes she will need some coaching. However, we’ve had models and actors walk through our doors that already have major market experience and they have professional photos and resume. Classes are not mandatory, but be honest with yourself. If you were put on a set, in front of a camera and the director told you to move and create art, would you know what to do? Would it look professional? Do you know the best angels of your face? Do you know the best angels for your body type? Or for actors, can you deliver the same line 50 times, but totally different in exectution? These are all things models and actors should know. The bottom line is this: When you go on an audition through your agency, you represent that agent. If you are not professional, if you are not up to par, you potentially jeopardize your agency’s reputation amongst clients.
Is Halo an agency or just a school?
First and foremost, Halo is an agency providing opportunities locally, regionally and nationally for models, actors, singers and dancers. Halo books jobs for print, television and film. We also offer basic courses in modeling, acting and personal development. We want our talent to do well. We make money when they make money, so we offer lessons and coaching to help our talent become more competitive. The greatest athletes in the world are practicing and training everyday. Academy Award winning actors have been training and coaching and fine-tuning their skills for years. You don’t “arrive” at your greatest skill level overnight, you grow into it. Through the coaching programs at Halo, we help people develop into professional, self-confident actors and models.